I'm a Senior Producer based in Los Angeles with a degree in economics, a passion for music, and a genuine obsession with stopping the scroll.

I got my start at Comedy Central producing Snapchat content, which was basically a crash course in attention economics before that was a phrase anyone used. We were making hundreds of pieces of content and testing everything, learning in real time what hooks people and what gets swiped past. That instinct has followed me into every job since.

These days I work with DTC brands to develop creative that moves the needle on Amazon, Meta, TikTok, and YouTube. I handle the strategy, write the creative, and oversee the production. The part I care most about is the idea itself, because good creative has to make you feel something. People buy with their emotions and justify with their brains, and if you can tap into the right feeling at the right moment, everything else follows.

When I'm not obsessing over hook rates and conversion data, I'm snowboarding, playing guitar with my bluegrass band, or planning my next camping trip.