RESUME
CHARLIE LANDSMAN
Creative Strategy · Performance Marketing · Production
landsman.charlie@gmail.com · +1 (585) 520-2344 · Studio City, CA · Creative Portfolio
SUMMARY
Performance-driven Senior Producer with 10+ years turning creative strategy into measurable revenue growth. Specialized in full-funnel campaign development across Amazon, Meta, TikTok, YouTube, and Google, with a track record of dramatically improving ROAS, CTR, and sales for brands in beauty, healthcare, wellness, and consumer goods. Works at the intersection of creative and data, leveraging platform analytics, audience insights, and AI-powered workflows to build creative that performs.
EXPERIENCE
Senior Producer | VideoFresh
Los Angeles, CA · 2023–Present
Lead full-funnel creative strategy for 15+ active client accounts across beauty, healthcare, wellness, and consumer goods, consistently delivering double-digit improvements in ROAS and conversion rates.
Author all creative for the company, including proposals, campaign briefs, scripts, and messaging strategy across every client account.
Use Amazon Ads Manager and Meta performance data to inform messaging hierarchy, creative direction, and testing frameworks.
Oversee end-to-end production of 50+ video and photo campaigns annually, from brief development and scripting through directing and post-production, integrating AI tools to improve output speed, personalization, and scalability.
Serve as the central hub of all pre-production and production operations: crewing shoots, managing locations, overseeing on-set execution, and ensuring post-production deadlines are met.
Mentor junior producers, manage client relationships, and lead cross-functional collaboration across production, post, and account management to keep campaigns on track and on brand.
Producer | VideoFresh
Los Angeles, CA · 2021–2023
Guided clients through the full VideoFresh production process, ensuring satisfaction and alignment at every stage.
Managed project scheduling, location booking, and personnel coordination across multiple simultaneous productions.
Developed a deep understanding of Amazon PDP best practices, applying platform-specific creative principles to maximize visibility and conversion across client product listings.
Collaborated closely with the CEO and creative director to build and refine VideoFresh's production process, contributing to systems and workflows that scaled the company's output.
Producer, Paid Social | Beachbody, LLC
Los Angeles, CA · 2019–2020
Produced performance-focused UGC and studio content for paid social campaigns targeting Beachbody's fitness and wellness audience.
Managed on-set production logistics for fitness shoots, coordinating talent, crew, and creative direction to deliver content on time and on brand.
Freelance Producer | Independent
New York, NY · 2017–2019
Regularly collaborated with Business Lunch Productions on music videos and social content for entertainers and artists, while taking on additional freelance projects across digital and short-form storytelling.
Associate Producer, Snapchat | Comedy Central
New York, NY · 2015–2017
Grew Comedy Central's Snapchat channel from 500K to 1M+ unique daily views by developing a data-informed content strategy and rapid creative iteration process.
Pioneered data-driven content strategy for Comedy Central's Snapchat presence at a time when brands were still figuring out the platform, helping establish best practices that informed the broader digital team's approach.
Developed deep fluency in short-form audience behavior and platform analytics, building an instinct for hooks, pacing, and storytelling formats that translated directly into performance-driven creative work later in career.
Video and Design Coordinator | Comedy Central
New York, NY · 2014–2015
Coordinated video and design production for digital and on-air campaigns, managing timelines, assets, and vendor relationships across multiple simultaneous projects.
Promoted to Associate Producer based on performance, taking on increased creative and strategic responsibility for Comedy Central's growing digital presence.
SELECTED CAMPAIGN RESULTS
Honeywell — 500% increase in ROAS
Developed high-performance Amazon video ads for top-selling home security products. Creative directly drove a 5x improvement in Return on Ad Spend vs. prior benchmarks.
LifeSeasons — Sales up to 75% with Streaming TV Creative
Produced commercial-grade Amazon DSP Streaming TV ads, driving +39% sales and +123% sessions for one SKU, and +75% sales with CVR lift from 25% to 31.6% for another.
Frankincense & Myrrh — 60% decrease in ACOS, 2.5x increase in ROAS
Created conversion-focused Amazon product videos for Hand & Foot Cream, cutting Advertising Cost of Sale by 60% and more than doubling ROAS post-launch.
NatraCure — 83% increase in CTR
Refreshed Amazon video creative for FlexiKold gel ice packs, lifting CTR from 0.90% to 1.65% while sustaining a 28% conversion rate.
ShowerMaxx — 50% increase in sales of top SKUs
Produced product-focused Amazon videos for the brand's top 10 SKUs, resulting in a 50% sales increase across those products.
LifeSource Water Systems — 2.5M+ YouTube views in 3 months
Developed humorous TV and digital campaign strategy that became central to the client's marketing mix, generating millions of paid YouTube views and prompting the client to expand the campaign with additional shoot days.
SKILLS
Performance & Strategy
Integrated Campaigns (Paid Social, Digital, TV/OTT) · Direct Response & Full-Funnel Strategy · Data-Driven Creative Optimization · Creative Testing & Iteration · KPI Analysis · Campaign Brief Development · Brand Positioning
Creative Leadership
Creative Development, Messaging & Copywriting · Cross-Functional Collaboration · Team Leadership & Mentorship · Production & Post-Production Oversight · Client & Stakeholder Management · Creative Operations Systems Design
Tools & Platforms
Amazon Ads Manager · Meta Ads Manager · Google Analytics · Adobe Creative Suite · Airtable · Jira · Monday.com · AI Tools for Creative Workflow · Digital Asset Management Systems
EDUCATION
BA, Economics | Oberlin College, 2012