I'm a Senior Producer with a degree in economics, a passion for music, and an obsession with stopping the scroll.
I got my start at Comedy Central producing Snapchat content, which was basically a crash course in attention economics before that was a phrase anyone used. We were making hundreds of pieces of content and testing everything, learning in real time what hooks people and what gets swiped past. That instinct has followed me into every job since.
These days I work with DTC brands to develop creative that moves the needle on Amazon, Meta, TikTok, and YouTube. I handle the strategy, write the creative, and oversee the production. The part I care most about is the idea itself, because good creative has to make you feel something. People buy with their emotions and justify with their brains, and if you can tap into the right feeling at the right moment, everything else follows.
When I'm not nerding out over hook rates and conversion data, I'm snowboarding, playing guitar with my bluegrass band, or planning my next camping trip.
My Approach
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Simple ideas
Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Lasting impact
We build with clarity, act with integrity, and always stay curious.